What were the beginnings of the company like?
In the pandemic, when the need for intimacy and connection became even more palpable, we gave life to Playsure Sexshop, an online store that breaks stigmas and redefines the concept of sexshop.
We always had this project in mind, we realized that sexuality is a fundamental part of life and deserves to be explored and enjoyed without taboos or prejudices. In addition, we understood that new technologies could offer a discreet and comfortable shopping experience, providing anonymity to our customers.
How do you project your brand in the medium term?
We are excited to think about the shift in awareness that is taking place. Although there are still restrictions and stigmas associated with this type of stores, we notice an evolution in the new generations, who integrate the sex shop concept from a different perspective.
Supported by education and the development of these issues, we work to change the paradigms surrounding sex and sex toys.
The incorporation of new technologies allows us to improve daily tasks, both for us and our customers, providing a unique experience on both sides of the process.
Our goal is to reach every corner of the country, so that everyone can live the Playsure experience.
What is your differential in the industry?
Understanding the challenges of online shopping, we train our advisors to provide personalized support, accompanying our customers every step of the way. We use new technologies to offer the best experience, and the result is evident: our customers value and appreciate the quality of our service.
We are proud to be recognized for the excellence of our shopping experience. We sell satisfaction, which should start from the very first moment of the experience.
If you were starting over, what would you do differently?
If we had the opportunity to start over, we would enjoy it even more. The very process of building and realizing our vision is rewarding, and seeing our ideas in action is inexplicable.
Sometimes, in the midst of the dynamics and hustle and bustle of day-to-day life, we can overlook the importance of enjoying every moment.
But we always try to remember that and stay in tune with the pleasure of seeing our ideas come to life.
Because ultimately, pleasure is the engine that drives our brand and inspires us to keep growing and evolving.
So, if you could enjoy it more, why wouldn’t you?
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